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Google Algorithm Updates – Latest News & History

This gave a significant ranking boost to local directory sites as well as created much closer connection of Google Web search and Google Map search. Getting featured in relevant local directories is of the greatest importance as well. Knowing that factors applicable to traditional SEO started to be more important for local SEO, local businesses owners now need to focus their efforts on on-page optimization. In order for SEO to drive results, you have to continuously care for your campaign. Basically, the closer you are to a business’s address, the more chances you have to see it among local results. They are really handheld computers that are capable of taking pictures, video, and occasional phone call, numerous text messages, and searching the web. These keywords will be entered in the text as well as the back end of the site in an effort to improve your search engine rankings. So, it introduced Hummingbird in the same year and then RankBrain in 2015. These two updates complement one another quite well as they both serve for interpreting search intent behind a certain query. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.

Backlinks are links pointing back to your website from outside sources, such as articles, other blogs or websites. If your website is already adapted for mobile devices, run the mobile friendly test to see if it meets Google’s objectives. If you still haven’t adapted your website for mobile devices, the time to join the race is now. If you have a dynamic serving or separate URLs make sure that your mobile site contains the same content as your desktop site. How does Google rank my site hits? Now that the location from where you’re checking your rankings influences a lot the results you receive, it’s a good idea to carry out geo-specific rank tracking. According to this update, faster websites are supposed to rank higher in search results. However, if you are going to use SEM to build your business in the first instance, it’s worth pursuing SEO as a slow-burning strategy to replace/complement SEM in the longer-term. In order to be included in Google’s local index, make sure to create a Google My Business page for your local business. It becomes the thing of concern to those whose online business relying on the website ranking only. Domain name: Relate your domain name to the target keyword phrase, this is a good way of optimization and improves ranking.

Google Fred is an unofficial name of another Google update which down-ranked websites with overly aggressive monetization. SEO marketing involves great experience of the engineer combined with his innovative skills to market his client’s websites. This activity has historically been known as ‘link building’, but is really just marketing a brand with an emphasis online, through content or digital PR for example. If a brand suddenly makes a huge jump into the SERPs and remains there, it’s worth looking at their SEO strategy (optimisation, backlinks, content etc) to understand what they’re doing that you’re not. These so-called ‘linkless mentions’ (i.e. positive reviews, testimonies, and other un-linked mentions of your company) will play a factor in SEO. Creation of search engine friendly website is a crucial factor for good search engines ranking. And now on to the Page Speed Update that rolled out in July of this year which has finally made page speed a ranking factor for mobile devices.

Reach out to industry leaders and influencers for interviews to generate both links and content. After that, your request will be handled by Google’s legal team, who can make some manual adjustments to indexed content or sites. These hints will help you recruit a credible, honest, and capable team of SEO experts to optimize your web presence. HubSpot’s Website Grader is incredibly simple to use, and it can help you improve your website quickly. There are a few mobile website configurations for you to pick from, but Google’s recommendation is responsive design. After that, it’s only right and logical to start building quality links as they are still the major trust and authority signals. Jim Yu, CEO and founder of BrightEdge, explains some of the elements that still matter when you’re doing SEO in the Hummingbird era. As you may know, the war with piracy is still not won. Say, it is Christmas season so the designer would have to make the visitors feel as if it is really Christmas when they visit your web page. Websites that have no other purpose than to drive revenue rather than providing helpful information are penalized the hardest. It can help a lot with discovering relevant terms and concepts that are used by a large number of your top-ranking competitors.

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