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Google Algorithm Updates & Changes

Despite speculation, this update is not a Panda Update despite Panda being a part of Google’s core ranking algorithm. The sites with the most dramatic improvements and declines in organic traffic after the algorithm update seem to be those with lower traffic, to begin with. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. Also remember not to put low-quality SEO links on your website. SEO can be complicated and so knowledge and experience is invaluable. However, one thing you can do is to ensure Googlebot knows about you. Making sure that web crawlers, and specifically Googlebot, can and will access your website, is one of the cornerstones of any search engine optimization. In todays digital marketplace, search engine optimization seems to be a topic thats on every small business owners mind.

Here are the best practices for search engine optimization as recommended by Google (PDF document). Provide a single version of a URL to reach a given document. Return best results – Before serving the search results, Google evaluates how all the relevant information fits together and then strives to provide a diverse set of information in formats that are most helpful for a given type of search. Consider context – Information such as user’s location, past search history, and Search settings all help Google personalize results to what is most useful and relevant for that particular user in that given moment. Besides being an important element of SEO, the title tag will usually also appear in the first line of the search results. Choose a title that effectively communicates the topic of the page’s content. They also analyze whether the pages include relevant content or if they are written in the same language as your question.

If there are such pages reported on the Crawl Errors list, it means Googlebot encountered a problem when it tried to crawl that URL. Crawl Errors – Review the list of crawl errors and look for any pages that you believe should be indexed. The first aspect you need to focus on with your website development is that the pages are built in such a way that they are search engine friendly. This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates. Analysts reckon that most Web sites rely on the search engine for half of their traffic. Article submission is also a very good practice to link your website to different web pages in order to extract luscious link juice. These include the freshness of the content, good user experience, website’s trustworthiness and authority, etc. Google also identifies and removes sites that violate their webmaster guidelines.

Will definitely consider the sites to benchmark especially for clients in the same industry. Googlebot uses an algorithmic (automated) process to determine which sites to crawl, how often to crawl them, and how many pages to fetch from each site. Blocking Googlebot from accessing a site makes Googlebot unable to crawl and index your website’s content. On average, it could take anywhere from 2 days to 3-4 weeks for Google to index a brand new site. Create complex navigation menus or link every page on your site to every other page. 4. If you’ve recently added or made changes to a page on your site, you can ask Google to (re)index it using the Fetch as Google tool. Analyze words – Google tries to understand the meaning of your search and decide what strings of words to look up in the Search index. Rank pages – Using hundreds of factors, Google tries to identify the best web pages that match your search query. If the words in the title tag match the words in the search query, those words are bolded.

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